Unfix your thinking

Unfix your thinking

CHALLENGE

Low rates, global economic uncertainty and the shift towards ESG have fundamentally changed the Fixed Income landscape, with the strategies that worked in the past being unfit for today’s Fixed Income market.

POWERFULLY SIMPLE SOLUTION

We have created a CGI art gallery containing a series of extraordinary sculptures, designed to help investors ‘unfix’ their thinking about Fixed Income and see things from a different perspective.

IMPACT

‘Unfix your thinking’ has been applied across everything Vontobel does for Fixed Income, from advertising and interactive research to content and infographics. The campaign is cutting through category conventions, presenting Vontobel as leaders in Fixed Income thinking across Europe.