Traditional service outreach messaging was not achieving the reach that Dementia UK needed for its Admiral Nurse service. A more impactful approach was required that would engage the emotions whilst staying true to the practical techniques used by the Nurses
THE NEW RULES
Use the power of emotional content.
Through the sensitive and moving animated film, ‘Together Again’, the client was able to dramatise their services and make a meaningful connection to a much wider audience.
Using only social media the campaign achieved 1.8M views with a CTR of 1.27% vs a target 0.02%. It created a 25% uplift in traffic to the site and a 75% uplift to Get Support pages.