Dementia UK: The power of emotional content

THE NEED FOR CHANGE

Traditional service outreach messaging was not achieving the reach that Dementia UK needed for its Admiral Nurse service. A more impactful approach was required that would engage the emotions whilst staying true to the practical techniques used by the Nurses

THE NEW RULES

Use the power of emotional content.

Through the sensitive and moving animated film, ‘Together Again’,  the client was able to dramatise their services and make a meaningful connection to a much wider audience.

THE RESULTS

Using only social media the campaign achieved 1.8M views with a CTR of 1.27% vs a target 0.02%. It created a 25% uplift in traffic to the site and a 75% uplift to Get Support pages.

Seeing children from a new perspective

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