DEMENTIA UK: TOGETHER AGAIN
Together Again is a sensitive and moving animated film that uses a metaphor of a sea voyage and a lighthouse to bring to life how Dementia UK’s Admiral Nurses help families reconnect with people with dementia.
Reaching out to those who are struggling
Dementia UK’s Admiral Nurses offer life-changing specialist support to people with dementia and their families. However, traditional outreach messaging was not achieving the reach that Dementia UK needed. A more impactful approach was required that would engage the audience’s emotions and demonstrate the practical techniques used by the Nurses to bring people together who’ve been separated by dementia.
Using only social media with the sensitive and moving film at the heart of it, the campaign achieved 1.8M views with a CTR of 1.27% vs a target 0.02%. It created a 25% uplift in traffic to the Dementia UK website and a 75% uplift to Get Support pages.