Seek the Silent Pool
Handmade with chalk-filtered waters from the eponymous Silent Pool deep in the heart of the Surrey Downs; the Silent Pool brand is targeting a global audience of premium gin drinkers.
With over 170 independent gin distillers in the UK alone; there are so many stories about crafting and botanicals that to a discerning consumer they lack differentiation. The success of Silent Pool’s branding has been in combining the provenance of a craft gin with the branding appeal of super-premium spirt.
Working with leading underwater photographer, Zena Holloway, Arthur created a haunting image that promises an escape to the Silent Pool, an aspirational and magical place free from the banalities of everyday life.