SAVE THE CHILDREN: KIDS MAKE THE WORLD GO ROUND
This was the premise of a new approach to fundraising that we’ve piloted with Save the Children. In the commercial sector its common to engage an audience on a theme that is relevant to their life, before taking them on a journey to purchase. Fundraising marketing tends to jump straight to a donation ask – and then repeat it over and over again – restricting the audience to people who are already ready to give.
The campaign that we developed for Save the Children – kids make the world go round – engages the audience emotively first, then takes them on an inspiring and informative journey to giving. From a baby’s laugh and a toddlers first step right up the most incredible achievement – the things our children do make all parents proud.