Broiler Chicken Campaign
The way most chickens we buy from our supermarkets are bred is not good enough. Not for the welfare of the animals, nor for the British people’s values and conscience. RSPCA wanted a campaigning creative idea that convinced the supermarkets it was time to keep up with both.
Cheap Chicken: I’m Not Buying It is a rallying cry for consumers to urge their supermarket to sign-up to the EU Better Chicken Commitment. And for supermarkets to realise that stocking chickens reared with a high welfare standard will improve their bottom line.