A World that’s Kinder to Animals
From dealing with animal cruelty and neglect to protecting wildlife and raising standards in farming the work of the RSPCA is far more varied than most people realise. In an emotionally impactful TV and multi-media campaign, we helped the charity inform potential supporters about its wider role and encouraged them to get involved.
‘A World that’s Kinder to Animals’ dramatised how all our choices and actions have an impact - and that everyone, young and old, has a part to play in creating the ‘kinder world’ we want to see.
The campaign is the culmination of a recent repositioning undertaken by Arthur and spearheads the charity’s plan to substantially grow its supporter base post-GDPR. Consumers requesting a guide are taken on a journey across all areas of RSPCA’s work and are given opportunities at every stage to get involved.