ROYAL VOLUNTARY SERVICE: VOLUNTEER YOUR TALENT
Society today is less community-minded than it used to be, and volunteering for charity isn’t very aspirational – particularly for the younger audiences that our client Royal Voluntary Service are keen to attract.
To address this we developed an integrated campaign to reposition volunteering away from low-skill benevolence and towards social activism – a contagious sharing of humanity, energy and talent that changes lives.
Running across OOH, print, digital, social and radio, our Volunteer Your Talent campaign reminded the audience that everyone’s got a talent, and challenged them to stop and consider what talent they could volunteer. From baking to banter, biceps or just a smile, whatever your talent it can transform not only the life of someone in your community… but your life too.