Responsible Investing

Responsible Investing

CHALLENGE

How do you help investors understand the true benefits of responsible investing, when the rest of the market suffers from a lack of clarity and differentiation?

POWERFULLY SIMPLE SOLUTION

Use evidence not rhetoric to rebuild investor confidence through a distinctive creative platform, thought-pieces and case studies that focus on the positive impact of M&G’s investments for both investors and society.

IMPACT

Digital activity exceeded benchmarks particularly on engagement (70% more clicks), with CTR performance increasing by 65%

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