CHALLENGE

How do you help UK advisers break the pandemic-led inertia of their clients and meet changing attitudes to investing, with a fund that takes a distinctive approach to sustainability?

POWERFULLY SIMPLE SOLUTION

With the campaign ‘Reinvest is best’, we showed how Carmignac applies the ‘miracle’ of compound interest to investing, picking companies that reinvest profits for future growth in a socially-responsible way.

RESULTS

The newly-launched campaign uses Carmignac’s memorable ‘light missile’ and multiple faces to demonstrate the power of compounding, across digital display, content and prominent London stations, including Bank and Liverpool Street.