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Reinvest is best


How do you help UK advisers break the pandemic-led inertia of their clients and meet changing attitudes to investing, with a fund that takes a distinctive approach to sustainability?


With the campaign ‘Reinvest is best’, we showed how Carmignac applies the ‘miracle’ of compound interest to investing, picking companies that reinvest profits for future growth in a socially-responsible way.


The newly-launched campaign uses Carmignac’s memorable ‘light missile’ and multiple faces to demonstrate the power of compounding, across digital display, content and prominent London stations, including Bank and Liverpool Street.