CHALLENGE

How can you get businesses along traditional supply chains – from multinationals in South America to corner shops in Nigeria – to use a new e-commerce platform?

POWERFULLY SIMPLE SOLUTION

Create a vibrant human-centric, user-friendly brand, that demonstrates how RedCloud liberates people from the constraints of handling cash, business location and inefficient technology.

IMPACT

A global brand campaign that connected with businesses through social, mobile and digital channels, turning supply chains into value chains.