• Sean Stephens

State Street Bank appoint Arthur London to launch digital transformation campaign

After a competitive pitch, Arthur London were appointed (this week) to develop an integrated communications campaign for the US custodian bank, State Street. A lynchpin of global financial business, serving over 100 markets across the globe, State Street is responsible for 11 percent* of the world’s assets.

As the financial services market faces an era of dramatic digital transformation, State Street have taken a leadership position by investing significantly in both technology and talent.

The bank’s investment in its digitised future impacts on every area of its business from graduate recruitment and employee training to the development of new solutions to meet changing client needs. Arthur’s task is to develop an over-arching linking idea and visual assets as well as print and digital executions to deliver the benefits of the bank’s digital journey to both internal and external audiences.

*source: State Street and McKinsey Global Institute, Global Capital Markets, June 30, 2015