Save the Children's new Street Children campaign
We are proud to have developed the first major fundraising campaign aligned to Save the Children's new global brand positioning. The campaign shifts away from malnutrition to street homelessness, specifically children living on the street in Bangladesh at risk of abuse, exploitation and trafficking. Filmed in Dhaka, it shows how Save the Children workers work tirelessly through the night to rescue children at risk on the streets and give them safe beds in Save the Children shelters. The campaign runs in TV as well as online and in press inserts. Early results are goods.