RHS Gardens and Members
In November last year Arthur pitched for and won the opportunity to work with The Royal Horticultural Society. The RHS wished to align its Gardens and Membership communications and reflect their bold and confident vision ‘to enrich everyone’s life through plants, and make the UK a greener and more beautiful place’. We were briefed to produce a new, singular campaign identity to work across all Membership and Gardens communications.
The objective was to inspire the public to visit RHS Gardens through beautiful and high impact creative that in turn would drive conversion to membership on site through hard working and clear messaging.
Through the use of macro photography the creative captures a close-up, evocative, natural beauty that reflects the inspirational moments that visitors to the RHS gardens will experience. This creative needed to work as a strong branding device as well as being able to hero sales messaging and detail the benefits of RHS membership.
The campaign identity has since been flexed across a large variety of comms which will be displayed through onsite collateral as well as press ads and out of home advertising. Arthur are excited to be working with the RHS to adapt this creative to be seasonal at each of the gardens.