• Sean Stephens

Arthur launches new Legacy TV ad for Age UK

Age UK, the UK’s largest charity dedicated to working with older people, have launched a new integrated campaign running across TV, retail and online to increase awareness of the charity and to encourage increased consideration for people to leave a gift to Age UK in their will.

In the film, you see two elderly people, a man and a woman, as they walk alone through the city, ignored, unseen and unnoticed. Eventually, they arrive at their own front doors but we see that these two people actually live in the same block of flats. Just on two different floors. Living parallel lives that never connect.

Using the tagline ‘’Leave a world less lonely’’, the campaign reminds us of the loneliness and isolation that old age can bring if Age UK is not there to provide the essential connection that helps bring people together.