• Sean Stephens

Historic Royal Palaces appoints Arthur as lead creative agency

Following a formal RFI and competitive pitch process, Arthur London have been appointed by Historic Royal Palaces, the independent charity that looks after the Tower of London; Hampton Court Palace; Kensington Palace; the Banqueting House, Kew Palace and Hillsborough Castle. Arthur will lead key marketing and communications in the development of campaigns to drive visitor numbers across all six palaces.

In November, AKA were appointed as media agency, managing strategic planning and media buying.

Angie Faires, Head of Marketing at Historic Royal Palaces, said: "Arthur demonstrated throughout the pitch process that they had a real grasp of our organisation and audiences. We were excited by their creative ideas and very much look forward to working with them to drive a record number of visitors to our palaces.”

Nick Whillis, Partner, commented: “Historic Royal Palaces cares for some of Britain’s finest historical treasures, which enjoy millions of visits each year from local and overseas audiences; but the market is getting increasingly competitive. We’re proud to be chosen to help HRP to cut-through, stand apart and grow share in an increasingly crowded category.”

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