International Day of the Girl
Today is International Day of the Girl and people across the world are recognising and promoting girls' rights and the unique challenges faced by the 1.1 billion girls worldwide. World leaders have also committed to end discrimination against women and girls by 2030, although this will need a huge effort. If we continue at the current rate of progress, it will take more than 100 years to achieve. Something has to change.
We’re proud to have worked with some of the top International Development charities for many years, supporting them in developing their communications around women & girls. During that time it has become clear that empowering women & girls is one of the key solutions to ending poverty.
Our most recent Save the Children campaign is designed to focus attention on the trafficking of girls as well as raise funds for Save the Children's work in this field. The campaign tells the story of Mina, who lives in a village in Nepal and, like many young girls, is at risk of being lured away from her family by traffickers and forced to work in the illegal sex trade. The campaign runs across print (inserts & door drop), digital and DRTV and so make sure you keep an eye out!