2 Jul 2019

To continue to grow, asset management firms must genuinely have the customer’s needs at heart, says Arthur’s Darren Lassiter.

Asset management needs a fresh approach. And with research from Casey Quirk suggesting that a quarter of all asset managers risk becoming unprof...

20 May 2019

We’re delighted to have been shortlisted in three categories at this year’s Investment Marketing & Innovation Awards, the UK’s leading awards focused on creativity and innovation in the investment and asset management sector. For M&G, we’re nominated for ‘Most Innovati...

28 Mar 2019

Asset management brands need to take back ownership of the positive contribution the sector can make in building a safe, sustainable future society.

Investment has a massive potential to do good. In the right hands it is the cornerstone of responsible development, socia...

18 Mar 2019

After a recent pitch we are delighted to be appointed by Kings Health Partners as strategic fundraising agency for The Maudsley. Home to Kings College London Institute of Psychiatry. The Maudsley is Europe's largest centre for research and post-graduate education in ps...

12 Mar 2019

ESG (environmental, social and governance) is the acronym of the moment – with almost everyone claiming to have these issues at the heart of their business.  But how are investors and investment professionals viewing these claims? Research we commissioned found 4 key t...

12 Mar 2019

'She’s Back', our recent campaign for the Tower of London, has scooped the Best Integrated Campaign and Best Outdoor Campaign at this year’s Travel Marketing Awards.

The creative was designed to be simple, witty and to cut through the 'sameness' of the sector; so it's g...

23 Jan 2019

We’re thrilled to have developed esme’s Q1 campaign, ‘Go-Getters’, which launches this week. Business loan company, esme, needed to stand out from the crowd and be seen as a credible alternative to the status quo. That’s where we came in.

While the majority of business...

21 Jan 2019

We’re thrilled to announce our nomination for two Travel Marketing Awards. ‘She’s Back’ was an impactful campaign to drive visitors to The Tower of London in summer 2018, focused on the live experience at the Tower, re-enacting the last days of Anne Boleyn.

The TMAs are...

15 Jan 2019

It has been said that brand is often the most powerful asset that asset managers fail to manage.

How you communicate your brand story to customers is absolutely central to driving a market-leading business. So why does it remain such an undervalued part of the sales fun...

11 Jan 2019

We’re delighted to say that across the country thousands of vulnerable children had a safer, happier Christmas thanks to our fundraising campaign for Action for Children.

Our campaign – Be a Secret Santa for a vulnerable child this Christmas – has been a huge success, r...

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