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Going Sub-Zero

CHALLENGE

How can you get your fixed income solution to be heard above the category noise of volatile markets and flexible solutions?

POWERFULLY SIMPLE SOLUTION

Recognise that the traditional approach to fixed income no longer works, and create a visually disruptive, highly relevant campaign that promotes Vontobel as best placed to perform in harsh market conditions.

IMPACT

By disrupting the fixed income market, engagement with Vontobel’s approach increased across social and digital.