THE NEED FOR CHANGE

It is common for asset managers to promote their investment expertise through similar visuals and language. The Fixed Income market is no exception with images and copy promoting Flexibility, Adaptability and Agility to reassure investors that they can better manage market volatility and deliver positive performance.

THE NEW RULES

Break free from the conventional language and visual metaphors.

To get Vontobel’s Fixed Income solutions to stand out from the crowd and engage investors, we stayed clear of the broad conventional language and visuals around flexibility to instead inspire confidence in Vontobel’s expertise in Fixed Income by directly referencing the uniquely harsh market conditions.

THE RESULTS

A campaign that disrupted the fixed income market and increased engagement with Vontobel’s fixed income solutions across social and digital channels.