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Let’s Create

CHALLENGE

How can you get investors to consider your actively managed funds over competitors?

POWERFULLY SIMPLE SOLUTION

Leverage M&G Investments’ reputation for service to build an inventive brand platform, showing how the best investment solutions start with creative-thinking and collaboration between fund managers, advisers and investors.

RESULTS

The new ‘Let’s create’ creative platform and campaign extends across video, advertising, social and a digital hub that showcases M&G Investments’ initiatives for better investment collaboration.