Ignore this principle

'CURIOSITY IS THE ENGINE OF ACHIEVEMENT’ - Ken Robinson

The last of our 12 ½  Principles.

TOP THOUGHT 12 1⁄2.

To deliver effective branding and advertising Asset Manager marketers need a very underrated skill, curiosity. Curiosity improves understanding, Curiosity brings creativity, Curiosity understands what works and why, Curiosity learns from mistakes and Curiosity leads to higher performing and more adaptable people and companies.

We at Arthur London believe in the power of curiosity. Curiosity means we listen more then we talk, so if you would like to discuss how the 12 1⁄2 principles can be directly applied to your business to improve your brand and advertising effectiveness contact: darrenlassiter@arthurlondon.com

Read the full 12 ½ principles for Brand and Advertising Effectiveness here.