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Enlightening French Investors

CHALLENGE

How can you build confidence and brand consideration among savers who are facing uncertain markets, lack of choice and low rates?

POWERFULLY SIMPLE SOLUTION

Free people from misconceptions and doubt with an integrated campaign that dispels the myths around savings and investments. with ‘emancipation’ serving as a powerful expression of Carmignac’s independence and active approach.

RESULTS

A high-impact French campaign across digital, print, radio, social and website that is changing perceptions and habits, and driving consideration and action.