Dementia UK provides specialist dementia support for families through its Admiral Nurse service, the only national service of this kind. Admiral Nurses work alongside people with dementia and their families: giving them the one-to-one support, expert guidance and practical solutions they need, and that can be hard to find elsewhere.
Dementia UK appointed Arthur London to produce a film to raise awareness of the service and to drive an increase in the number of commissioned nurses across more of the U.K. The 3-minute animated film, ‘Together Again’, brings to life how, in the face of this isolating condition, Admiral Nurses can help families reconnect for precious moments together.
‘Together Again’ ran across digital and social media channels and was supported by a 30” radio ad which Arthur also created. The film drove an 805% increase in views of Dementia UK’s online information pages, and was shortlisted for awareness building of the condition in the 2018 Cannes Lions.