BARNARDO'S: TAKE MY HAND. DON'T LET GO
As part of a donor journey to increase retention and reduce attrition, Arthur recently developed a powerful new platform idea, for all retention and stewardship communications. The idea draws on the charity’s central philosophy: Barnardo’s won’t give up on a child. Barnardo’s understand that it takes time to recover from trauma and rebuild your life. That’s why they’re committed to being there for children for as long as it takes.
‘Take my Hand. Don’t Let Go.’ is an emotionally-charged, ongoing call to action to the donor: to continue supporting through the first year and beyond. We also promise to show our donors the difference their support makes if they ‘don’t let go’, through an exceptional donor experience.