ESG – Connected Intelligence

ESG – Connected Intelligence

CHALLENGE

How do you get your sustainable investing message to stand out in the sea of “Green’ sameness, while assimilating different stakeholder interpretations of ESG?

POWERFULLY SIMPLE SOLUTION

Give Lazard a distinctive ESG voice by unifying, organising and then evidencing their approach to sustainable investing through a unique brand idea.

IMPACT

Soft launch in July 2020 with departments across the business united behind one, powerful sustainable investing proposition.