CHALLENGE

How do you get your sustainable investing message to stand out in the sea of “Green’ sameness, while assimilating different stakeholder interpretations of ESG?

POWERFULLY SIMPLE SOLUTION

Give Lazard a distinctive ESG voice by unifying, organising and then evidencing their approach to sustainable investing through a unique brand idea.

IMPACT

Soft launch in July 2020 with departments across the business united behind one, powerful sustainable investing proposition.