
CHALLENGE
How do you get your sustainable investing message to stand out in the sea of “Green’ sameness, while assimilating different stakeholder interpretations of ESG?
POWERFULLY SIMPLE SOLUTION
Give Lazard a distinctive ESG voice by unifying, organising and then evidencing their approach to sustainable investing through a unique brand idea.
IMPACT
Soft launch in July 2020 with departments across the business united behind one, powerful sustainable investing proposition.






