CHRISTIAN AID: THE ALMIGHTY POWER OF PEOPLE
We’re delighted to have delivered our first creative work for Christian Aid. The work was part of the integrated Christian Aid Week campaign; an event that has been a feature of the annual fundraising calendar for over 60 years.
This year Christian Aid Week focused on maternal health, which remains one of the greatest inequalities in the world today. When the healthcare available to some of us is so advanced, no mother should have to die to give birth. Yet every two minutes, a woman dies during pregnancy or childbirth because they don’t get the healthcare they need.
The campaign raised money to fund health centres, better hygiene and medical training.
The work ran in Press, Out-of-Home and Radio, and carried our newly developed brand strapline; The almighty power of people.