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Changing the Face of Surgery


Surgeons are, and have always been, pioneers. We helped the Royal College of Surgeons boldly bring this to life.

A new building, and a new face for the world
Even amongst those within the profession, there is a perception of surgery as being somewhat stuffy. It’s seen by many to be a bit of a boys’ club. So, to mark the opening of its new state-of-the art building, the Royal College of Surgeons in England wanted to modernise their image in the eyes of their members. They wanted to position themselves as a truly pioneering force – driving the changes that will shape the future of the surgical profession.

An excellent prognosis
Changing the Face of Surgery is a visually arresting campaign that juxtaposes the College’s rich history and past achievements with their current forward-thinking outlook. It gives the College a fresh and challenging tone-of-voice and brings to life their work, which is driving progress on key issues such as sustainability, diversity, technology and wellbeing.