Great to see two of our distinctive creative campaigns receiving 'Highly Commended' at The Financial Services Forum Awards for Marketing Effectiveness 2022.
M&G Investments: Big Bond Questions – Most Effective Use of a Small Budget.
At a time of uncertainty, we took an innovative approach for M&G and connected professional investors directly to the M&G Fixed Income Team to have their questions answered. With a new creative approach, we moved away from the noisy ‘product focused’ market and into the, much more emotive, real world lives of our audience. See more here.
Vontobel Asset Management: Unfix Your Thinking – Most Effective Global Campaign and Most Effective Integrated Campaign (B2B).
With the Fixed Income landscape changing, strategies that worked in the past soon became unfit for the market. We helped investors to ‘unfix’ their thinking and see things from a different perspective. The campaign has been applied globally across everything Vontobel does for Fixed Income, cutting through category conventions and presenting Vontobel as leaders in Fixed Income. See more here.
With 9 years working on re-brand and identity projects, Emma brings her unique eye and bucketloads of enthusiasm to everything she does. Her love of design has led her to some inspiring clients. And it’s Arthur’s own range of exciting clients that drew her to us, like a top talent moth to a creative communications flame. Well, lucky us.
Emma arrives at Arthur with a wealth of experience. In her previous roles, she has helped develop Save the Children’s rebrand and Christmas campaigns. She’s spearheaded a new brand for Swiss NGO, Initiatives of Change. And she’s led a three-year brand campaign for the International Council of Nurses. If it’s a great cause or brand that needs great design, chances are Emma is up for the challenge!
In making sure Arthur’s creative department has the best talent, we’re building a truly international team. Originally from Argentina, Emma now lives in Frankfurt. However, despite being the Carmen Sandiego of design, you’ll often find Emma at Arthur HQ in London where she comes for client meetings, co-working and teambuilding. And, of course, to indulge her love of musicals with a West End show!
Emma starts every morning with her trusty ‘Mate’. No, she’s not just being friendly. Mate is a tea infusion from her home country of Argentina. Now, it reminds her of home. And at the end of the day, when she’s not perfecting her designs into the night, she loves nothing more than curling up with a good book (Austen, the Brontës or Heyer, thank you very much) or a sumptuous period drama.
With Emma’s knowledge of print and digital design, advertising, lettering, typography, illustration, and social media, we are delighted to have Emma on board. In fact, you’ll probably have already seen her amazing work in your Inbox or on your doormat. Fuelled by ambition, creativity, pure talent, and Mate.
We're proud to have been appointed by Worldline to support them with strategy and creative activation.
We're proud to announce that we're working with NatWest in partnership with Marcus Rashford and his representatives at Thelma Gwen to co-create a community- lead financial confidence programme, that will be piloted in youth clubs in Manchester and London this Easter.
Designed by a team of experts, including strategists Natasha Delliston, Ozlem Tuskan and Kelly Hogarth, award-winning finance educator Darren Collins, and the National Youth Association, using behavioural science, this programme aims to inspire and give young people the hands-on learning they need to unlock their confidence and to take ownership of their financial future.