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Fundraising

Legacy Marketing

Where Branding meets Fundraising

Legacy marketing is where fundraising and brand-building meet. Strong legacy marketing needs to do more than show a tangible solution resolving an urgent need; it needs to be an expression of something deeper. For a consumer considering leaving a gift to a charity it needs to be a reflection of their values and beliefs. This means that the truth of what the brand stands for and aims to achieve is critical to legacy fundraising, so strategically that’s where we begin. We create enduring legacy ideas and design legacy journeys, we produce the communications clients need from will writing guides to digital collaterals as well as inspiring legacy films.
British Horse Society Direct Mail pack

Our recent legacy prospecting film for Centrepoint, bringing alive how a gift in will can change a young person’s life forever.

Our legacy prospecting film for Age UK depicts the bleak reality of loneliness for older people, urging viewers to leave a world less lonely in their will.

Save the Children press ad

'After death, leave life' is a simple but powerful legacy idea that combines the immediacy of child survival with desire to leave a long-term legacy.

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ARTHUR London
Runway East
Aldgate East
The Hickman Building
2 Whitechapel Road
London E1 1EW
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