Iconic image of Marus Rashford painted onto a black building with the slogan 'Take pride in knowing that your struggle will play the biggest role in your purpose'.
Innovation / Branding

NatWest

Thrive

This programme was designed to make NatWest more relevant to a youth audience. Spearheaded by Marcus Rashford, the programme reached young people by talking about money confidence, rather than just practical money skills.
Marcus Rashford in a classroom setting, holding a board with diagrams teaching children about money.
NatWest Thrive poster campaign explaining the product.
Polaroid pictures of Marucs Rashford playing table football with children.

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ARTHUR London
Runway East
Aldgate East
The Hickman Building
2 Whitechapel Road
London E1 1EW
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