A futuristic illustration of someone running over a bridge with M&G's green square in the background
Branding / Advertising


The Investment Evolution

ESG is a key factor in brand consideration and over a 6 month period we took M&G Investments beyond their heartland of Fixed Income and opened up new category entry points for Sustainable Thematic Investments.
This campaign contributed to Fund Buyers putting M&G on their ‘grow their business’ list for both Thematic and Sustainability in key European countries.
M&G press ad in the newspaper

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