Illustration of a little girl looking sad

Action For Children

Secret Santa

We helped Action for Children own a piece of Christmas with the Be a Secret Santa for a Vulnerable Child campaign. Action for Children rightly prohibits using images of case study children. However, by inviting people to become a Secret Santa for a vulnerable child living somewhere in the UK, we were able to turn this lack of connection between the donor and beneficiary into a strong reason to give.
The Secret Santa pilot far exceeded target expectations. It has now been running successfully for four years and income has already passed £1m.

The campaign launched with a beautiful animated film in a storybook style, which brought to life the rewarding feeling supporters get from donating.

Bus panel creative

In addition to the film, we also developed outdoor advertising, social ads and a magical and engaging microsite.

Microsite show on desktops.

Coming up next

Want to move people?

Get in touch

Runway East
Aldgate East
The Hickman Building
2 Whitechapel Road
London E1 1EW