Illustration of a little girl looking sad
Fundraising

Action For Children

Secret Santa

For thousands of children at risk of abuse and neglect in the UK, there is very little to look forward to at Christmas. ‘Be a Secret Santa for a Vulnerable Child’. asks people all around the country to make a donation to give vulnerable children a safer, happier Christmas. These children won’t know who it was that made sure they were fed, or that they felt loved, but they will know that somebody somewhere was there for them. And everyone who made a donation will know that they’ve made a child’s Christmas that little bit brighter.
This long running Campaign has gone from strength-to-strength, growing each year since it launched in 2018.

The campaign launched with a beautiful animated film in a storybook style, which brought to life the rewarding feeling supporters get from donating.

Bus panel creative

In addition to the film, we also developed outdoor advertising, social ads and a magical and engaging microsite.

Microsite show on desktops.

Coming up next

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Get in touch

ARTHUR
Temple Chambers
3-7 Temple Avenue
London EC4Y 0DP
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