Fundraising

RSPCA

For Every Kind

In 2024, the RSPCA unveiled one of the largest rebrands in the charity sector in recent years. They relaunched with a bold new vision, identity and an audacious ten-year growth ambition. The journey to rebranding took two years and Arthur was a strategic partner throughout.

Arthur led the creative implementation of the new brand story and visual identity across the whole of Fundraising and Legacy We used the opportunity to reinvigorate Sponsorship, Lottery and In-Memory giving. We brought hundreds of new-branded communications to market, working in close collaboration with the client teams as well as their other roster agencies. The result? Fundraising incomes continue to grow – fuelled by the strong integration.