B2B | Investment Management | Advertising 

M&G

Making PruFund matter more

PruFund had a strong story, but low consumer awareness. PruFunded was a Manchester pilot campaign designed to take it beyond the adviser market, spanning outdoor, radio, press and digital. Amongst the core 50–70 audience, PruFund awareness increased by 47% whilst providing valuable insight and learnings to inform a wider rollout.

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ARTHUR
Temple Chambers
3-7 Temple Avenue
London EC4Y 0DP
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