Branding

Turn2Us

Let’s Get the System Working

Sadly, in the UK today, being in work does not ensure that people can keep their heads above water financially. Millions of working people are struggling. These include part-time workers, carers, key workers and lower paid office roles. Some may be working two jobs and doing all they can – but it still isn't enough.  

People in work are less likely to realise that they are entitled to benefits. And for many, the idea of taking benefits feels shameful. This campaign wants them to think differently, that taking help is not a weakness, it’s a strength. That benefits exist so our society can look after our own.   The campaign used smart targeting in digital outdoor for impact and awareness, with digital mobile retargeting enabling those needing help to respond discreetly and in their own time.