woman stroking a puppy


Join the Rescue

Five years ago, admiration for the RSPCA was not matched by the size of its donor file. Since then, Arthur has helped deliver a root-and-branch review of the RSPCA’s programme, bringing it back to sustainable growth. We refocused the brand on its unique role as the nation’s animal rescuer and developed a powerful platform idea for fundraising: Join the Rescue. Now, when a donor supports RSPCA in any way, they become part of the vital rescue team that is committed to saving animals from suffering.

We helped the RSPCA gain a far deeper understanding of their audience, both qualitatively and qualitatively. We used this to refocus their individual giving portfolio and identified opportunities for innovation.

Image of dogs in a cage.

We are also proud to be helping the RSPCA write their strategy for long-term growth and supporting them with the innovation work streams that will enable it to happen.

A Direct Mail pack

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Runway East
Aldgate East
The Hickman Building
2 Whitechapel Road
London E1 1EW