Fundraising

Save the Children

Changing the Development Narrative in DRTV

Decades of formulaic fundraising have perpetuated unhelpful and damaging stereotypes of people in developing countries as helpless and unable to take control of their own future. We’re helping Save the Children to change this narrative in fundraising.

We’re making DRTV that tells a more authentic story, showing local people as agents for change. We still show struggle, but we don’t pity and we don’t victimise. And in doing so we are realigning Save the Children’s DRTV to their new brand narrative – and producing some of their best performing fundraising along the way.