Close up of young person looking straight to camera
Fundraising

Centrepoint

You Saw Me

When someone decides to give to your cause for the first time, it is vital to recognise and reaffirm their decision to support. We worked with Centrepoint to develop a compelling welcome film for new donors. You Saw Me creates an immediate emotional connection between the donor and the homeless young people they are helping. In the film, young people thank donors directly for doing what so many others fail to do: seeing them for the bright, capable young people they are.
After creating an initial narrative, Arthur collaborated with Lyrix Organix, a hub of some of the UK’s best creative talent. They introduced writer and poet, Jardel Rodriguez, to the project and his stunning words helped to create a film of searing emotional power that would remain in donors’ minds long after they closed their browser.

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ARTHUR London
Runway East
Aldgate East
The Hickman Building
2 Whitechapel Road
London E1 1EW
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