Illustration of a woman holding onto a huge balloon, flying over the city landscape, with the headline 'Inflation'?
Digital / Social / Events / Lead Generation

M&G

Big Bond Questions

'Highly Commended' at The FSF Awards 2022, connecting professional investors to the Bond Vigilantes at M&G by answering their biggest bond questions.
The campaign delivered engagement rates well above the industry average and there was a clear correlation between this campaign and positive net flows for six consecutive months.

“We worked with Arthur London to turn things on their head and create a dynamic and interactive campaign that genuinely listened and understood what our audience wanted. The new approach to the creative moved us away from the noisy ‘product focused‘ market and into the, much more emotive, real world lives of our audience”.

Caroline Taylor, M&G Investments

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