Illustration of a woman holding onto a huge balloon, flying over the city landscape, with the headline 'Inflation'?
Digital + Social


Big Bond Questions

'Highly Commended' at The FSF Awards 2022, this campaign connected professional investors to the Bond Vigilantes at M&G by answering their biggest bond questions.

“We worked with Arthur London to turn things on their head and create a dynamic and interactive campaign that genuinely listened and understood what our audience wanted. The new approach to the creative moved us away from the noisy ‘product focused‘ market and into the, much more emotive, real world lives of our audience”.

Caroline Taylor, M&G Investments

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