Going Further for investors
Regulation and commoditisation means that asset managers can’t build their brand around products and performance and expect to stand out from the crowd. To create a real point of difference asset management brands need to be built around an idea that emotionally connects with the needs of investors.
We evolved the Carmignac brand story to be bigger than the beliefs and success of it charismatic founder and into an organisational ethos that everyone internally and externally would recognise to be quintessentially Carmignac. The courage to not follow the crowd, but to follow their own convictions in everything they do.
We did more than create a new visual identity for their advertising, we fundamentally changed the way Carmignac talked about their business. At every investor touchpoint from digital content to PR and sales to events we showed investors how Carmignac ‘Go Further’ for investors in gaining investment insight, identifying new investment opportunities, better managing investment risk and fighting for performance.