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Cancel Out Cruelty

Right now, animal cruelty is happening in England and Wales on a massive scale. Each year, it reaches its terrible annual peak in the summer months – when an animal is beaten on average every hour of every day. 

Cancel Out Cruelty is Arthur’s latest campaign for RSPCA. A new annual summer appeal it focuses on raising the issue and mobilising animal lovers to support RSPCA’s vital work preventing intentional animal cruelty. It is based on the simple truth that if enough of us come together, we can – and will – cancel out cruelty to animals. The appeal is asking everyone who can’t bear to think of any animal suffering at the hands of humans to take action and get involved. 

This campaign is part of Arthur’s wider work supporting RSPCA with both its short- and long-term engagement strategy so it can sustainably grow its fundraising income.