CHALLENGE

There is a rising demand for responsible investments, but a lack of clarity combined with concerns over ‘greenwashing’ have left investors with little understanding of the true benefits.

SOLUTION

Provide inspiring evidence to rebuild investor confidence.

A creative platform was developed called ‘Brighter futures for all’, supported by M&G investment case studies. The platform was adopted across all functions of the business, consistently communicating the human impact of M&G’s approach whilst also illustrating how sustainability and risk management can deliver positive value to the investor.

RESULTS

The campaign ran over Ski season 19/20 with engagement rates for the digital activity surpassing last year’s activity.