THE NEED FOR CHANGE
The Historical Royal Palaces are some of the most iconic and enduring buildings in Britain, but the allure of these historical buildings has faced growing competition in an age of social media and a city of ever-increasing attractions.
THE NEW RULES
Bring personality to the palaces by bringing history to life.
In collaboration with HRP, we set out to change the perception of the palaces – from a place you ‘see’, to a place you ‘experience’. To bring out the stories trapped behind the walls. And to bring back to life the characters who make these places such a compelling destination.
The result has been an award-winning cross-channel activation approach designed to re-engage international and local audiences alike by inviting them to step into history, relive iconic moments, and spark their imagination.