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Big Bond Questions


How do you persuade investors that M&G’s bond team are the people to turn to during times of uncertainty?


Show how one of the largest fixed income teams isn’t afraid to tackle the big bond questions, with a high-impact, content-driven campaign that literally breaks the boundaries of investment marketing (see the unit-busting LinkedIn ads for proof!).


Promoting a range of highly topical, mixed-media content pieces through digital and social channels, Big Bond Questions has exceeded benchmark CTRs, with the LinkedIn creative achieving 140% the expected number of clicks, programmatic ads delivering a 0.22% CTR (vs 0.08% benchmark), and the video achieving 2,000 clicks.