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Big Bond Questions

CHALLENGE

How do you persuade investors that M&G’s bond team are the people to turn to during times of uncertainty?

POWERFULLY SIMPLE SOLUTION

Show how one of the largest fixed income teams isn’t afraid to tackle the big bond questions, with a high-impact, content-driven campaign that literally breaks the boundaries of investment marketing (see the unit-busting LinkedIn ads for proof!).

RESULTS

Promoting a range of highly topical, mixed-media content pieces through digital and social channels, Big Bond Questions has exceeded benchmark CTRs, with the LinkedIn creative achieving 140% the expected number of clicks, programmatic ads delivering a 0.22% CTR (vs 0.08% benchmark), and the video achieving 2,000 clicks.