THE NEED FOR CHANGE
Christmas is a time of giving but, but with so many causes competing for attention, it’s difficult to cut through. Especially for a UK children’s charity whose safeguarding rules rightly prohibit using images of the vulnerable children they serve.
THE NEW RULES
Make a perceived disadvantage (no personal connection between donor and vulnerable child) into a reason to give.
When you are ‘A Secret Santa for a Vulnerable Child’, the child won’t know who donated but they will know that someone cared about them at this special time of year. A truly meaningful reward for any Christmas donor, brought to life through the magic of animation.
The Secret Santa pilot far exceeded target expectations. Designed to build on its existing Secret Santa supporter base year on year, it is now moving forward in to its third successful year.