We partner with ambitious Investment and Asset Management brands to drive their business forward

We work with our
client partners to:

Deliver propositions, strategies and messaging frameworks that build awareness and salience for the brand to grow business.

Create more effective branding and advertising, recognising 95% of their audience are not in market to buy when they advertise, to generate future sales.

Drive more qualified leads for sales teams through integrated marketing campaigns that fulfil the needs of their target audiences at every stage of the buyer journey.
Jump to our 2023 work

Vontobel

Building brand awareness and salience in a priority strategic market
Expertise
Strategy, Proposition Development, Comms Planning, Creative Activation
Task
Increase market share of Vontobel Asset Management and Wealth Management in the US
Strategy
Position Vontobel as the US audience’s ‘worldly’ investment partner for International Diversification

Redwheel

Building brand awareness and salience for Global Equity Income amongst more established players
Expertise
Strategy, Proposition Development, Comms Planning, Creative Activation
Task
Drive AUM for Redwheel Global Equity Income
Strategy
Amplify the disciplined investment approach and how it allows the team to dare – a unique characteristic favoured by the market

M&G Wealth

Drive more qualified leads for the M&G Wealth Platform
Expertise
Strategy, Proposition Development, Comms Planning: Creative Activation
Task
Engage and educate advisers to consider the M&G Wealth Platform, and encourage them to take a demo
Strategy
Engage advisers with insight on ‘intergenerational wealth planning’ that’s key to both increasing and future-
proofing advisers’ business. Show how M&G Wealth supports and empowers advisers to meet all generational needs

M&G Big Bond
Questions

Building brand salience and flows in a fiercely contested asset class
Expertise
Strategy, Proposition Development, Comms Planning, Creative Activation
Task
Engage and encourage investment professionals to invest with M&G for their fixed income need
Strategy
Be client-centric, engage investment professionals with what they care about, reveal insights and answers to their ‘biggest bond questions’

Lazard

Deliver ESG Strategy and Messaging framework to build awareness and salience for Lazard Sustainable Solutions
Expertise
Strategy, Proposition Development, Messaging Framework
Task
Raise awareness of, and drive preference for, Lazard’s sustainable solutions
Strategy
Put ‘Connected Intelligence’ at the heart of the Lazard sustainable investing story. Recognise how ESG issues are highly contextual in nature, and how sector specialists join the dots to understand the risks and opportunities
ARTHUR London
Runway East
Aldgate East
The Hickman Building
2 Whitechapel Road
London E1 1EW
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