Great to see two of our distinctive creative campaigns receiving 'Highly Commended' at The Financial Services Forum Awards for Marketing Effectiveness 2022.
M&G Investments: Big Bond Questions – Most Effective Use of a Small Budget.
At a time of uncertainty, we took an innovative approach for M&G and connected professional investors directly to the M&G Fixed Income Team to have their questions answered. With a new creative approach, we moved away from the noisy ‘product focused’ market and into the, much more emotive, real world lives of our audience. See more here.
Vontobel Asset Management: Unfix Your Thinking – Most Effective Global Campaign and Most Effective Integrated Campaign (B2B).
With the Fixed Income landscape changing, strategies that worked in the past soon became unfit for the market. We helped investors to ‘unfix’ their thinking and see things from a different perspective. The campaign has been applied globally across everything Vontobel does for Fixed Income, cutting through category conventions and presenting Vontobel as leaders in Fixed Income. See more here.