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Adapt and thrive

CHALLENGE

How do you differentiate Vontobel’s approach to thematic investing in an increasingly competitive market, demonstrating how they help clients stay at the forefront of change?

POWERFULLY SIMPLE SOLUTION

Create ‘Adapt and thrive’, a campaign showing how change is literally happening before our eyes, often in the most surprising ways, and how Vontobel adapts its positions to help investors benefit.

IMPACT

With its juxtaposed images and counterintuitive headlines, the campaign has helped Vontobel create real standout and differentiation from its competitors. Ads have run over digital and social and initial response rates have been very promising.