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A Gift Beyond Words

NBT pants


How do you persuade the three quarters of the UK population who give gift cards at Christmas to choose an NBT card for their family and friends?


Create a visually charming and witty campaign that encapsulates the joyful experience of going into a bookshop and choosing a book, demonstrating that an NBT gift card really is a gift beyond words.


Launching across digital, social and print, the ‘Pants’ campaign (as we affectionally call it) is delivering standout and prompting people to choose an NBT card over more generic and less thoughtful retailer gift cards.

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