12 ½ Principles

ASSET MANAGEMENT

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12 ½ Principles for Brand and Advertising Effectiveness

What you can expect inside this FREE download.

95%* of Professional Buyers are not in market when you advertise.
A principle that should have profound implications in the way Asset Managers think about advertising.

How distinctiveness is more important than differentiation.
How Asset Managers waste too much money and effort to find the holy grail of differentiation.

The importance of being human.
How emotional priming is much more effective for brand building.

Sea of sameness levels are rising.
Discover how looking the same is commercial suicide.

And much more…

*Ehrenberg-Bass Institute

ASSET MANAGEMENT

12 ½ PRINCIPLES FOR BRAND AND ADVERTISING EFFECTIVENESS
Arthur London logo
What will you learn?

95%* of Professional Buyers are not in market when you advertise.
A principle that should have profound implications in the way Asset Managers think about advertising.

How distinctiveness is more important than differentiation.
How Asset Managers waste too much money and effort to find the holy grail of differentiation.

The importance of being human.
How emotional priming is much more effective for brand building.

Sea of sameness levels are rising.
Discover how looking the same is commercial suicide.

And much more…

*Ehrenberg-Bass Institute
"We worked with Arthur London to turn things on their head and create a dynamic and interactive campaign that genuinely listened and understood what our audience wanted.

The new approach to the creative moved us away from the noisy 'product focused' market and into the, much more emotive, real world lives of our audience"
CAROLINE TAYLOR, M&G INVESTMENTS

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M&G
REDWHEEL
VONTOBEL
ARTHUR London
Runway East
Aldgate East
The Hickman Building
2 Whitechapel Road
London E1 1EW
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